September 14, 2023, trusted by families across 45+ countries across the world, Planta from the BlueBand family commemorates a century of standing strong as a symbol of taste and nutrition for healthy and joyful children. Since 1923, Planta from the BlueBand family has upheld global quality benchmarks while pushing the boundaries of innovation, technology, and taste boundaries, and has pioneered products that have continued to redefine support for generations to flourish.
Originating in the Netherlands, Planta from the BlueBand family has, over the decades, carved its path across Europe, Africa, South Asia, Southeast Asia, and beyond. By adapting from refrigerable to ambient stable formats, it has been able to be spread across global markets and be embraced by mothers, parents, and kids worldwide.  

Mr. Tim Verbeek (President – Africa, Middle East & Asia Pacific), stated, “BlueBand’s unshakable trust and acceptance results is rooted in our relentless commitment and passion for disruptive innovation. Our constant focus for a century has been to remain for the last 100 years we have remained true to what matters most to families, and we have always honoured and respected the partnership we have built with them for generations. As BlueBand embarks on the next growth phase, we will continue to harness innovation as we have always done, whilst staying intricately connected to our consumers. This has been the recipe of our legacy”. 

In the 1930s, early days of Planta from the BlueBand family infused A&D vitamins into its spreads, harnessing the global interest in vitamin awareness and supporting consumers to make health-conscious choices. in the 1930s, with the global introduction of vitamin awareness, Planta from the BlueBand family seized the trend and infused A&D vitamins into its fat spreads, championing health-conscious choices. Subsequently, it embraced plant-based fats to engineer greater ease of spreadability and answered an essential demand of the hour. And as taste and flavour cravings escalated became paramount, the brand also infused a buttery flavour into the product, indulging consumers with greater choice. 

In the health-conscious 1970s, Planta from the BlueBand family was already at the forefront of the game with its 40% low-fat spread, further capturing discerning audiences. Then, notably, 1998 saw a ground-breaking move to sachet packs, which ushered in affordability and accessibility of fat spreads to multiple economic segments, democratising the enjoyment of BlueBand.  

Mr. Kosala Hewamadduma (Chief Marketing Officer – Asia, Middle East & Africa and Global Marketing Head for BlueBand added, “Every minute, 12 families worldwide share a BlueBand meal. That’s our legacy’s strength. Beyond fat spreads, we have ventured into mayonnaise, peanut butter and porridge variant. We are now looking for the next big innovation that will define new growth opportunity for the brand and shape the future in line with consumer relevance, acceptance, and expectation. We are excited to clasp the next phase of the journey, and we thank our global family for having made BlueBand an integral part of their lives, mirroring the joy we have had in sharing it with them."

ABOUT UPFIELD

Upfield, the future of great-tasting food, is a global leader in plant-based food, driving positive change for both people and the planet in four key categories: Butters and Spreads, Creams, Liquids and Cheese. Upfield’s iconic power brands – including Flora, Becel, ProActiv, Rama, Country Crock, BlueBand and Violife – as well as dozens of local jewels, are recognised and enjoyed by people around the world. 

Upfield’s investment in R&D, allows it to constantly push boundaries, with more than 130 Upfield food scientists and specialists working at their state-of-the-art Wageningen Food Science Centre in The Netherlands.  Upfield products are available in over 90 countries and are made in 14 wholly-owned factories and 33 distribution centres.  

Our clear vision is at the heart of everything we do - to make our planet and people healthier and happier.  Make the switch today.